CASABLANCA, MOROCCO, 16th May, 2017 – Premium mobile phone brand, TECNO Mobile, has today unveiled its latest handset to hit the Moroccan market at an event in the economic capital of Kingdom: the Camon CX.
Designed specifically for young, independent smartphone users, the latest handset will be the “Selfie Camera” for this Moroccan market’s generation.
The Camon CX will be available across Morocco, allowing consumers to take brighter, clearer and faster selfies than ever before.
Securing their position as one of the leading smartphone providers, TECNO Mobile has adopted the latest visual technology in the Camon CX to penetrate the Moroccan fast growing market.
Since the Camon series was introduced in 2015, over 5 million handsets globally have been sold, helping consumers experience high quality selfie technology at the touch of a button.
The Camon CX has a lot to offer and is packed with exciting features:
- It uses a smart image sensor composed of 16 mega pixel sensors in the front camera, coupled with unique ‘4 in 1’ technology.
- Each pixel sensor detects light, captures individual images and converts the information into signals before forming the final image, resulting in selfies that are 30 per cent brighter, capturing special moments perfectly.
- The ‘4 in 1’ technology also pairs effective de-noising technology, obtaining a signal-to-noise (SNR) 1.7 times better, with the newest Smart De-noise technology to produce amazingly clear images even in low light. The dual-front flash feature goes further, and allows Camon CX users to take amazing quality selfies in dark environments where previous artificial light would blur and distort images.
- The smartphone also includes features such as a customised ring flash, light speed charge and a 5.5 inch FHD (Full High Definition) screen, all allowing for ease of use on the go as well as the best quality images.
Speaking at the global launch of the Camon CX smartphone, Stephen Ha, General Manager of TECNO Mobile, said: “We are very excited to unveil the Camon CX, as our latest smartphone. The phenomenon of the selfie has in recent years taken over smartphone usage, and photo quality is important to not just younger consumers but increasingly wider age demographics…. We have made a conscious effort to adopt the latest technology to provide consumers with the highest quality mobile experience, something that is a top priority for TECNO Mobile”.
Beehong Hong, Chief Marketing Officer of Transsion Holdings, of which TECNO Mobile is part, commented: “The launch of the Camon CX is the latest example of where TECNO Mobile provides quality products at affordable prices across many different markets. This device is particularly exciting for us as we tap into new technology, delivering consistent, superior image quality whilst still offering an easy-to-use device…. We strive to maintain TECNO’s position as the most popular smartphone provider in the African market by utilising new technologies as we have done here.”
About TECNO Mobile:
TECNO Mobile, part of Transsion Holdings, has had over 25 per cent of market share in Sub-Saharan African countries since 2014. Sales in the African market reached 25 million devices in 2015, including 9 million smart phones. Globally, it sold 60 million devices last year while the sale of smart phones manufactured by the company increased by 40 per cent.
Established in 2006, TECNO Mobile is a premium mobile phone brand of Transsion Holdings. As the first dual-SIM handset supplier in Africa, TECNO is dedicated to transforming state-of-art technologies into localized products under the guideline of “Think Globally, Act Locally”. By now, TECNO has spread its presence in more than 40 countries across the globe. Its product portfolio comprises of smartphones, tablets and feature phones.
As a fast-growing international brand, TECNO has achieved an accumulative sales volume of 114 million units. It is now one of the top three mobile phone brands in Africa and a major player worldwide.
TECNO is fully supported by Transsion’s strength in manufacturing, R&D and after sales services. With 5 manufacturing units around the world, the company is capable of producing 300,000+ handsets per day. Transsion R&D centres are located in Shanghai, Beijing, Lagos (Nigeria) and Nairobi (Kenya) with more than 800 experienced professionals, which are paired with an outstanding design team in France. Transsion’s after sales service brand CarlCare has 1000+ service touch points globally powered by 4 repair factories to provide unequalled support to TECNO consumers.
For more information please visit www.tecno-mobile.com
