Cosmoprof Comes to Casablanca: The Global Beauty Network and Business Opportunities
Cosmoprof’s international trade shows showcased at the Hyatt Regency Casablanca, from Bologna to Hong Kong and Mumbai, from the Americas to Southeast Asia, featuring live demonstrations by Framesi, Wycon and Human Tecar.
BolognaFiere Cosmoprof, with the support of ICE – the Italian Trade Agency for the Promotion Abroad and Internationalisation of Italian Companies, Casablanca Office – is presenting the international Cosmoprof network today at the Hyatt Regency Casablanca. As the world’s leading exhibition platform for the cosmetics industry, Cosmoprof offers companies in the sector a wide range of international business opportunities.
The event brings together Moroccan beauty industry professionals and an international delegation from Tunisia, Angola, Senegal and Nigeria, further strengthening Casablanca’s role as a bridge between Italy and African markets.
Cosmoprof is no longer just a trade show, but a global network of exhibitions spanning Europe, Asia and the Americas. Each event provides access to a strategic market: the Asia-Pacific region through Hong Kong, India through Mumbai, the Americas through Miami and Las Vegas, and Southeast Asia through Bangkok. At the heart of this international network is Cosmoprof Worldwide Bologna, which will celebrate its 60th anniversary in 2027.
The schedule of upcoming events across the network is being presented to attending industry professionals:
| Event | City | Dates |
|---|---|---|
| Cosmoprof Asia | Hong Kong | November 10–13, 2026 |
| Cosmoprof India | Mumbai | December 10–12, 2026 |
| Cosmoprof North America | Miami | January 26–28, 2027 |
| Cosmoprof Worldwide | Bologna | March 18–21, 2027 |
| Cosmoprof CBE ASEAN | Bangkok | June 2027 |
| Cosmoprof North America | Las Vegas | July 13–15, 2027 |
The presentation provides companies with an overview of the various participation options, whether as exhibitors or trade visitors, as well as the services offered by the network to help them connect with distributors, importers and retailers from around the world.
For Moroccan and African companies, the next major opportunity is Cosmoprof Worldwide Bologna, which welcomed more than 255,000 industry professionals and 3,104 exhibitors from 68 countries in 2026.
An African Delegation in Attendance
The presence of industry professionals from Tunisia, Angola, Senegal and Nigeria gives the Casablanca event a truly continental dimension.
Importers, distributors, and owners of beauty institutes and professional salons are gaining first-hand insight into the Cosmoprof network and exploring opportunities to participate in upcoming exhibitions, either as exhibitors or trade visitors.
Made in Italy: Live Demonstrations
The programme features live demonstrations by three Italian companies:
- Framesi – A historic Milan-based company specialising in professional hair colour and hair care, showcasing techniques and products designed for professional salons.
- Wycon – An Italian make-up brand presenting a live demonstration featuring its latest collections.
- Human Tecar – An Italian technology specialising in TECAR therapy, showcasing its applications in wellness and professional aesthetic treatments.
These demonstrations offer industry professionals a unique opportunity to experience Italian products, technologies and expertise firsthand – the same innovation and know-how that international visitors can discover at Cosmoprof exhibitions worldwide.
